Privacy Policy

Last updated: 19 September 2026

This Privacy Policy explains how Red Heera Fashion ("we", "us", "our"), a proprietorship owned by Priyanka G S with its principal place of business at Shop No 35/1, East Coast Road, Kanathur Reddy Kuppam, Chennai, Tamil Nadu 603112, collects, uses, shares and protects your personal data when you use redheerafashion.com (the "Website").

This policy is published in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023. By using the Website, you agree to the practices described here.

Information we collect

• Account and contact information: name, email address, mobile number and password (stored in encrypted form).
• Order information: shipping and billing addresses, products purchased, order history and, if provided, your GSTIN and business name.
• Payment information: payments are processed by our payment partner PhonePe. We receive only the payment status and transaction reference. We do not collect or store your card number, CVV, UPI PIN or net banking credentials.
• Technical information: IP address, browser type, device information, pages visited and cookies, collected to operate and secure the Website.
• Communications: messages you send us, reviews you post and return requests.

How we use your information

• To process, ship and deliver your orders and handle returns and refunds
• To create and manage your account
• To send order confirmations, shipping updates and service messages
• To respond to your queries and complaints
• To prevent fraud, misuse and unauthorised transactions
• To comply with tax, accounting and other legal obligations
• To send offers and updates, only if you have subscribed; you can unsubscribe at any time

Sharing of information

We do not sell or rent your personal data. We share it only as needed with:

• Payment partner (PhonePe) to process payments and refunds
• Courier and logistics partners to deliver your orders
• Technology service providers that host our Website, database and email systems, under confidentiality obligations
• Government or law enforcement authorities where required by law

Cookies

We use essential cookies to keep you signed in, remember your cart and keep the Website secure. You can disable cookies in your browser, but some features, such as checkout, may not work.

Data security

We use reasonable security practices, including HTTPS encryption, hashed passwords and restricted access to personal data. While we take appropriate precautions, no method of transmission over the internet is completely secure.

Data retention

We retain your personal data for as long as your account is active or as needed to provide services, and thereafter only as required for legal, tax and accounting purposes.

Your rights

You may access and update your profile and addresses from My Account at any time. You may also request correction or deletion of your personal data, or withdraw consent for marketing communications, by contacting our Grievance Officer. Some data may be retained where required by law.

Children

Our Website is intended for users aged 18 and above. Minors may use the Website only under the supervision of a parent or guardian.

Third-party links

The Website may contain links to third-party websites. We are not responsible for their privacy practices.

Changes to this policy

We may update this policy from time to time. The updated version will be posted on this page with a revised date.

Grievance Officer

Priyanka G S, Red Heera Fashion
Shop No 35/1, East Coast Road, Kanathur Reddy Kuppam, Chennai, Tamil Nadu 603112
Email and phone: see our Contact us page

We acknowledge complaints within 48 hours and resolve them within one month of receipt.